What is Choose Canada Organic?
The Choose Canada Organic campaign was developed as part of a national brand strategy to build consumer recognition of the Canada Organic Logo (founded in 2009) and consumer trust and understanding of Canada Organic. The overall goal of the strategy is to create a sense of inclusiveness, unity, pride, and support for the Canadian organic sector.
The Choose Canada Organic campaign engages directly with consumers to promote the benefits of choosing organic: reducing exposure to pesticides and genetically engineered foods, supporting sustainable farms and living soils, humane livestock standards, and much more. It’s a call to action for everyone along the organic value chain - consumers, farmers, food manufacturers, retailers, chefs, and communities to Choose Canada Organic!
Check out the Choose Canada Organic website for stories, ways to take actions, products, and more!