The Canadian Organic Standards include strict guidelines for organic claims. Only products with organic content that is greater than or equal to 95% may be labelled or advertised as "organic" or bear the organic logo.
>95% organic ingredients
Claims indicating "X% organic ingredients," where X is anywhere from 95-100% are permitted. However, the claim "organic" is encouraged as all products with 95% and over organic content may use this claim.
70%-<95% organic ingredients
These products may use the declaration "contains x% organic ingredients" on the label or in advertising, specifying the percentage of organic ingredients. These products may not use the organic logo nor the claim "organic."
<70% organic ingredients
These products may identify organic ingredients in the list of ingredients as organic. These products may not use the organic logo nor the claims "organic" or "contains x% organic ingredients."